- -Developing creative concepts and strategies tailored to the brand's objectives
- - Curating photos and content to create a cohesive, compelling narrative.
- -Writing campaign names and captions that reflect the brand’s unique identity.
- - Leading post-production to ensure campaigns are polished, visually aligned, and consistent across all platforms.
My approach begins with understanding a brand’s goals, which informs the strategy and visual aesthetics. This ensures brands achieve success both creatively and in business, building strong, cohesive identities that resonate with their audience. By aligning strategy with storytelling, I help brands establish a clear vision, combining creative direction with branding to create meaningful, lasting connections.

- - Developing strategic content plans that align with your brand’s identity and objectives
- - Writing captions and managing community interaction
- - Overseeing the aesthetic of your Instagram feed and Stories to ensure a cohesive brand image
- - Managing the post-production process, ensuring content is polished and on-brand

- -Directing the design aesthetic, including color palettes, fonts, and layouts
- -Managing the design team to ensure deadlines are met and designs align with the strategy
- -Reviewing and approving all final designs to ensure quality and consistency

- -Conceptualizing and scripting video content to match the brand’s message
- -Directing video shoots and managing logistics to capture key shots
- -Selecting editing styles, speed, and design elements that enhance engagement
- -Overseeing the final edit to ensure it’s aligned with the brand’s aesthetic and optimized for social media

- -Leading the team and managing workflows to implement the creative vision
- -Developing and executing the shoot concept, including the creation of Mood Boards and shoot planning
- -Managing logistics and overseeing the production process, ensuring everything runs smoothly
- -Reviewing drafts, providing feedback, and ensuring all deliverables meet the brand’s standards